They can be more certain of reaching an engaged audience and not waste money on poor ad targeting, while at the same time protecting the privacy of its users. Having control over what kind of ads you see also benefits the advertisers. You may then exchange BAT for cash, trade it for other cryptocurrencies, hold it in your digital wallet, or pay it forward by tipping content creators. If you enable ads on the browser, you may earn up to 70% in ad revenue in the form of BAT. The Basic Attention Token (BAT) is a cryptocurrency built on the Ethereum blockchain and the native token of Brave browser. So you would only see ads that are tailored to your preferences without compromising your privacy while earning rewards. The unique aspect of Brave is that you can choose to enable and control what type of ads you see by configuring the settings. Plus, Brave is built using Chromium, the open-source software that powers Google Chrome, so you may still use your favorite plugins and extensions. This means that your browsing experience on Brave is safer and faster than on a typical web browser. The Brave browser seeks to solve these issues with its utility token, Basic Attention Token (BAT).īrave browser is a free web browser that actively blocks ads, mal-advertisements, and trackers. Furthermore, the display of ads means that pages take longer to load and use up more of your data.

Advertisers are granted access to your personal identity and online habits to maintain a monopoly on your attention while making a hefty profit. While ads seemingly create a win-win situation whereby users can browse the internet for free and publishers can earn money, they often violate personal privacy and actually cost more money. Mainstream digital advertising is broken.

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